Title: Smart cities: A development and implementation based on marketing, place branding and monetization

Abstract

The term Smart City has been increasingly widespread, with the premise of continuous improvement of human quality in a given city by implementing intelligent systems to aid public, urban, personal and financial management. For a city to be considered smart, it is technological update must contemplate the Economy, people, government, mobility, environment, and smart way of life. However, most of the time, the governing bodies of these cities are not able to implement the planned technologies due to financial reasons, when having to deal with emergency works or urgent nature. Thus, the purpose of this article is to develop a strategy for the implementation of technologies that promote the smart city, in a chained and structured way, based on the use of marketing and place branding, as facilitators for the implementation of technologies in these cities, promoting recurring financial gains within the scope of public administration, through advertisements, thus alleviating the financial outlay of implementation. Therefore, the application of smart city technologies will no longer be just a cost in the beginning but will become an investment both financially and in the quality of life of its inhabitants. The proposal for a case study will be directed to the city of Canaã dos Carajás, located in the state of Pará - Brazil. A region that shows rapid growth, but also is still lacking in structural and systemic services, like most cities in the inside of Brazil. The study will provide methods for making city life more attractive and uplifting for it is residents.