Human survival is threatened by climate breakdown and ecological collapse. This levies huge responsibility on society to address how present modes of living have created this threat. Yet the scale of these crises and lack of wisdom to act can be overwhelming, so how will citizens become more informed and motivated to act? This paper proposes that cultivating communities of practice (Wenger) around low carbon citizenship can help generate discrete engagement strategies that rouse public attention towards changing attitudes and behaviours. Affective engagements are relatable, values-oriented and framed towards the priorities, knowledges, capacities, and lived experiences of participants. Such an approach is explored in the case study, Grow Your Own Community, that sought to engage marginalised communities with decarbonisation activities through the strategic repositioning of their embodied community knowledge (ECK). This community of practice helped to motivate and mobilise local participation by integrating Carbon Literacy with the situated, practical capacities that already lay within the community. Key findings reveal that revitalising a community’s existing body of knowledge to engage people with climate change knowledge creates the conditions for generating community-led mitigative action.
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